Rutuja

The term "Rutuja" holds profound significance aligned with our objectives and endeavors. Etymologically, ‘Rutuja’ denotes the "Queen of seasons," deriving its roots from Sanskrit, an ancient Indian language. In the Gujarati vernacular, menstruation is referred to as ‘Rutu Strav,’ with a woman undergoing her monthly cycle identified as ‘Rajaswala.’

This inherent cycle carries immense significance, symbolizing the progression of familial, communal, and societal continuity. Motherhood, as a hallmark of women, bestows upon them a unique distinction as life-givers, elevating their status to a pedestal surpassing parity and assuming a position of greater prominence than men.

Our vision is to extend our reach to women across diverse spheres of existence, effectuating metamorphic shifts in their lives that span from nuanced transitions to profound transformations.

Acknowledging the prevalent challenges women encounter concerning self-image, self-esteem, and self-affirmation, we, at RUTUJA, discern that countless of life's tribulations harbor deep-seated psychological and physiological underpinnings rooted in the psyche.

Through enlightenment endeavors, particularly targeting women, on the potent influence of the psyche and furnishing them with remedial resources, we envision catalyzing a paradigm shift in their lives, rendering them beneficiaries of constructive change not only in their own lives but also in the lives of those around them.

Our mission stands as a beacon of pragmatic action, aimed at addressing the manifold challenges that confront women. Central to our ethos is the empowerment of women, coupled with the provision of essential resources crucial for their advancement across the tapestry of existence. 
Through a repertoire of initiatives, we strive to instil profound insights that possess the potential to catalyze personal evolution, elevate societal welfare, and foster self-sufficiency across the spectrum of physical, mental, social, and emotional dimensions of growth.

Rutuja is a duly registered NGO (Non-Government Organization) under the:

• Mumbai Public Trust Act 1950
• Tax Exemption 80G & 12A certification, registration number AAETR1380GF20231.
• NGO Darpan, with NITI Ayog Govt. of India, registration number GJ/2023/0350036.

To realize our objectives and promote inclusivity, we have orchestrated a multitude of campaigns and sessions. These initiatives have had a spectrum of durations, ranging from week-long endeavors to single-day events.

Moreover, we have forged partnerships with entities and individuals at the regional, national, and global echelons to organize impactful programs.

1. Providing a platform for women achievers to both impart wisdom and mentor others.
2. Offering a platform for aspiring women to glean knowledge, cultivate skills, and strive for excellence.
3. Orchestrating diverse collaborative campaigns, including:
   1. The Red Dot Challenge
   2. The Orange Campaign
   3. The No to Violence Campaign
   4. First-aid training programs
   5. Exhibition booths at national-level conferences
   6. Participation in Christmas carnivals hosted by Silence
   7. Involvement in MHM summits
   8. Engagement in Mental Health Carnivals
   9. Conducting 65 distinct sessions on mental health and meditation during the COVID-19 pandemic
   10. Initiating programs and discussions focused on periods, PMS, and menstrual awareness
   11. Hosting yoga sessions
   12. Organizing numerous national and international guest speaker sessions
   13. Facilitating talk-shows, interviews, webinars, and workshops aimed at inspiring women
   14. Hosting 13 book club activities

‘Rutuja’ has garnered acclaim from the World Alliance of Breastfeeding Advocacy, an international body affiliated with the United Nations, renowned for its global outreach in promoting breastfeeding.

Beyond our extensive campaigns and sessions, we curate clubs to offer distinct frameworks for events, discussions, and key insights for participants.

Presently, we administer four active clubs, each convening a monthly program on designated dates. These clubs comprise:

In contemporary society, there often exists a disposition of sympathy towards women, yet a genuine comprehension of their lived experiences remains largely circumscribed.
Women often encounter a deficiency in holistic understanding concerning the nuances of their physical and mental domains. It is unwise to assume that women do not require guidance to augment their overall quality of life and well-being.
At RUTUJA, we are mindful of the imperative necessity of mentoring women to restore diverse facets of their existence, encompassing their health, education, vocational pursuits, and skill sets. 
Our overarching objective is to stimulate heightened awareness, foster empathy, and cultivate harmony to facilitate the holistic development of women. 
We strive to fill the numerous gaps in understanding, spanning from grasping their physiological composition and health, encompassing the phenomenon of menstruation, to empowering them across diverse facets of life.
To date, we have amassed a following exceeding 1500 individuals across social media platforms.

At RUTUJA, we distinguish ourselves as an authentic, ethically motivated, and culturally inclined entity. We steadfastly uphold the apex of humanitarian, behavioral, social, and financial norms, thereby effecting the essential transformation in women’s lives.
Our modus operandi is underpinned by the ethos of "Giving is being Human," infusing our partnerships, gatherings, and endeavors with a profound sense of compassion. 
This guiding principle enables us to draw together individuals of similar convictions from varied vocations and proficiencies, thereby safeguarding the integrity of our institution.

Rutuja focuses & is ready to carry of basic research on different aspects concerning women especially health & mental health. In addition to the research conducted by our founding members, we have actively fostered research endeavors and provided opportunities for interns. 
Our research initiatives have been reinforced by the contributions of eight research interns and five volunteers who have collaborated with us.
•    Research presented in 4 national and international conferences, published in 3 journals and one book chapter.
•    Research oriented 7 projects on topics like Menstrual Hygiene, Diet, PMS, PMDD, etc.

We engage in partnerships with a diverse array of entities, encompassing organizations, non-governmental bodies, and noteworthy individuals, both domestically and abroad. 
Notable international affiliations include Toto Afrtika, Heartfulness, and the World Alliance for Breastfeeding Action (WABA). Locally and nationally, we collaborate with esteemed names such as the Red Cross, Yahalife, Lion’s Club, etc among others.
Furthermore, we welcome the opportunity to tailor programs to suit the needs of corporations, companies, and industries. We seek collaboration with organizations and individuals whose principles and objectives resonate with our own core values and mission.